Fully Integrated MVNO Platform for One of Russia’s Largest Commercial Banks
We developed a platform fully integrated with VTB’s digital banking infrastructure, enabling a unified customer service and sales process across banking and telecom operations.
The Challenge
The primary objective of the partnership between VTB Mobile and PUMA Billing was to create an integrated mobile services platform that combines banking products with telecommunications services in a single ecosystem.
Key project goals included:
- Providing customers with seamless and cost-effective mobile services
- Combining banking and telecom products on one platform
- Strengthening VTB Mobile’s position in the MVNO market
- Increasing customer loyalty through value-added services
The Solution
PUMA Billing deployed a platform deeply integrated with VTB’s digital banking ecosystem.
Unified Customer Experience
The integration enabled:
- a single customer service workflow;
- centralized sales processes;
- seamless interaction between banking products and telecom services.
Cross-Sales & Targeted Marketing
The platform supports:
- targeted marketing campaigns;
- cross-promotion of banking and telecom products;
- personalized offers based on customer behavior.
Loyalty Program Integration
The solution was also integrated with the VTB “Multicard” loyalty program, increasing the overall value proposition for customers.
Result
The platform enabled VTB Mobile to:
- scale its mobile services portfolio;
- improve customer convenience;
- strengthen customer loyalty;
- expand its digital banking and telecom ecosystem.